ABOUT ME
I specialize in TikTok, YouTube, and social media strategy, helping brands and creators grow their audience and maximize engagement. My approach is straightforward: analyze what works, refine the plan, and create content that delivers accurate results.​With experience in gaming, tech, and corporate branding, I’ve worked on content strategies that have reached millions of viewers, grown communities from the ground up, and improved engagement across multiple platforms. Whether short-form video, long-term audience development, or performance tracking, I focus on what moves the needle and builds authentic engagement, not just vanity metrics.
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ACHIEVEMENTS:
- Creator and Influencer Marketing Expertise: Managed influencer marketing initiatives, resulting in a 40% increase in reach and engagement.
- Digital Marketing and Web Strategy: Led integrated marketing campaigns driving a 21.2% increase in LinkedIn followers and a 15% ROI boost.
-Promotion: Promoted to Senior Marketing and Web Strategy Specialist role in the summer of 2024 based on outstanding performance and successful implementation of high-impact marketing strategies.
Growth Strategy: Data-Driven Optimization Cycle
Success on social media isn't random; it results from continuous testing, adaptation, and refinement. Every content follows a structured process designed to maximize engagement, improve retention, and grow the audience organically.
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It starts with content strategy, where I analyze platform trends, audience behaviors, and competitive insights. Understanding what resonates allows me to craft engaging and algorithm-friendly videos. I look at what's performing well, identify patterns in high-retention content, and develop a strategy that aligns with my audience's interests while staying true to my brand.
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Once I've set the strategy, the focus shifts to content editing and optimization. The first two seconds of a video determine whether a viewer stays or scrolls away, so I create strong hooks that immediately capture attention. Fast-paced cuts, subtitles, and on-screen text enhance engagement, while platform-native editing techniques ensure each video feels natural to each respective algorithm. Testing different styles helps refine what works best, leading to higher retention and completion rates.
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After refining the content, scheduling, and publishing become critical. Timing is significant in reach and engagement, so I use performance analytics to determine the best posting schedule. Through A/B testing, I compare posting frequencies and experiment with thumbnails, captions, and hashtags. The goal is to ensure that every post reaches the right audience at the right time, increasing visibility and interactions.
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Growth doesn't happen without iteration, so analytics and refinement drive every decision. By tracking watch time, engagement rates, and profile visits, I can see what's working and what needs adjustment. High-performing content is repurposed with optimized messaging, and underperforming videos provide insights for future improvements. Audience feedback plays a significant role, allowing me to refine my approach and stay ahead of shifting trends continuously.
By combining strategy with execution and leveraging data to optimize every step, I have built a sustainable approach to audience growth that continues to evolve.
Leveraging YouTube Shorts for Brand Partnerships
Creating High-Retention Content for Turtle Beach
Turtle Beach needed a way to connect with competitive and casual gamers in a way that felt authentic. I worked on a YouTube Shorts campaign that capitalized on fast-paced storytelling to increase engagement.
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Produced 10+ YouTube Shorts and provided strategic content guidance for multiple videos to align with the brand’s identity.
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Increased watch time retention from 45% to 65% by improving pacing, hooks, and storytelling.
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One of the top-performing videos reached 150,000+ views and maintained a 140% audience retention rate.
This project reinforced how understanding platform dynamics and audience expectations can drive measurable results.
Building Engagement Through Short-Form Content
Growing an Industry Audience on LinkedIn
When I started managing AAMI’s LinkedIn presence, posts primarily focused on corporate messaging. There was an opportunity to humanize the brand and engage a wider audience. I introduced a new strategy that combined industry insights with relatable content, driving discussions rather than just pushing information.
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Developed a new LinkedIn campaign strategy that uncovered an untapped audience segment in Costa Rica.
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Optimized ad targeting and content strategy, leading to a 32% decrease in cost per click (CPC) while maintaining high engagement within the healthcare technology sector.
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Delivered post-campaign analysis using Python, highlighting an ad spend that generated a 2400% increase in sales through audience refinement and ROI tracking.
This project demonstrated how understanding audience behavior and platform trends can shift a brand’s positioning and create meaningful engagement.
Driving Organic Growth on TikTok
Building an Engaged Community Through Relatable Content
When I started posting gaming content on TikTok, I wanted to focus on relatable moments and humor rather than generic gameplay. The goal was to connect with the audience on a personal level while still showcasing skill and strategy.
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Developed a content strategy that combined trending sounds, storytelling, and editing techniques to keep viewers engaged.
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Adjusted posting frequency and content style based on performance insights from analytics.
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Leveraged trend analysis and audience insights, leading to a 3x increase in profile visits and direct interactions per month.
Through this process, I refined my ability to identify trends, adapt content, and analyze performance metrics to sustain long-term growth.
Results
YouTube
TikTok
CLIENTS & COLLABORATIONS
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Let’s Work Together
I specialize in content strategy, social media growth, and audience engagement across TikTok, YouTube, and digital platforms. Whether you’re looking to scale a brand’s online presence, optimize content performance, or create high-impact video strategies, I bring a data-driven, creative approach to help you reach your goals.
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If you’re interested in working together, I’d love to connect.
757-634-9121